At its third edition of annual event 'Google for India', Google hosted a digital advertising track, bringing together industry experts, top advertisers and ad agencies to share insights on how digital has changed consumer behaviour and is offering new opportunities to help businesses grow. Debbie Weinstein, Managing Director, YouTube/Video Global Solutions Google, said, "Spurred by growth in India's internet and smartphone users and low data costs, there is huge demand for online video and today over 225 million Indians come to YouTube every month on mobile - making it the destination where brands can gain their attention."
Executives from Ford, Future Group, Marico and ShopClues, spoke about understanding consumer journeys both online and offline, across multiple devices and the ability to engage them based on their intent, not just demographics. Brands can better connect with customers in the moments that matter most to them through Google's intent signals across screens through tools such as life events that helps advertisers reach people during major milestones when purchase behaviour changes, including getting married, moving cities, graduating college etc. Google uses machine learning technology that picks up these nuances makes them available in all AdWords languages.